H&M COMING TO 4 TIMES SQUARE

FOR IMMEDIATE RELEASE
OCTOBER 10, 2012

H&M COMING TO 4 TIMES SQUARE

International Retailer Signs Lease with The Durst Organization for 42,500 Square Feet and Signage at the Top of the Building

The Durst Organization today announced that H&M has a signed a lease for 42,500 square feet on three floors at the retail space at 4 Times Square. Previously leased to the ESPN Zone, the space boasts over 165 feet of street frontage on the North East Corner of 42nd Street and Broadway at the entrance to Times Square.

“H&M is the premier fashion retailer in the world and it is our pleasure to welcome them to 4 Times Square,” said Jonathan (Jody) Durst, President of The Durst Organization. “Times Square is the most dynamic 24/7 retail destination in New York City and we are proud that H&M has chosen to establish its presence at the Crossroads of the World at 4 Times Square. We look forward to many years of collaboration on this exciting new partnership.”

In addition to the retail space, the deal provides for H&M to brand the four 70’ x 70’ signs at the top of 4 Times Square as well as two spectacular commercial street level signs including a curved sign at the corner of 42nd and Broadway measuring 108’ x 42’ and a Broadway sign measuring 78’ x 60’. This combination of sign locations provides visibility for H&M from the street, from across Times Square and from around the City and the region. This unique branding opportunity is unprecedented and will provide marketing reach far beyond the geographic constraints of Times Square as the roof top signs will be visible from every direction on the New York City skyline.

H&M was represented by Robert Gibson, Executive Vice President and Thomas Citron, Associate Director, of Cushman & Wakefield . The Durst Organization was represented in-house by Senior Vice President and Director of Leasing Thomas Bow.

H&M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on NASDAQ OMX Stockholm. The company’s business concept is to offer fashion and quality at the best price. In addition to H&M, the group includes the brands COS, Monki, Weekday and Cheap Monday as well as H&M Home. The H&M Group has approximately 2,600 stores in 47 markets, including franchise markets. In 2011, sales including VAT were SEK 128,810 million and the number of employees is more than 94,000. For further information, visit hm.com.

The Durst Organization, founded in 1915 by Joseph Durst, is the owner, manager and builder of 13 million square feet of premiere Manhattan office towers and two million square feet of residential properties. The Durst Organization is recognized as a world leader in the development of high-performance and environmentally advanced commercial and residential buildings. www.durst.org

CONTACT:
Jordan Barowitz
The Durst Organization
212/257-6605
jbarowitz@durst.org